Twitter is the go-to place for breaking news, and has long been known to small businesses as a potential source of new business, but so far it’s been tough for many companies to find their footing on Twitter when it comes to customer acquisition.
We decided to talk to a few Real Estate firms to see how their luck has been with Twitter, and were surprised at some of the creative ways real estate professionals are using Twitter.
1. PalmettoPark Realty in Boca Raton, FL
Broker Drew Nichols tells us they have the best luck when they tweet out a photo of a warm sunny day when they see cold forecasts up North. Their shivvering potential clients will re-tweet with remarks about how they need a mid-winter vacation. Some end up buying waterfront or oceanfront real estate while they’re escaping the winter.
2. Mizner Realty in Deerfield Beach, FL
Mizner Realty puts all of their new listings on Twitter, attracting clients and adding an additional marketing avenue. With so many people looking for second homes in Mizner’s market, there are occasionally serious buyers who make inquiries either by calling or DM’ing the company after seeing a post, according to Ari Flemings, manager and internet marketing specialist.
3. Our Greenville in Greenville, SC
Our Greenville has used Twitter since 2009, but in an unconventional way. Rather than blasting out listings, agents use their Twitter accounts to monitor the goings on and keep up with their sphere of clients. By seeing baby photos, for example, an agent is able to make better connections with would-be clients. They also selectively re-tweet clients’ happenings as a way to gain visibility to the client without being so direct.